Daniel Lee's surprise exit from Bottega Veneta, The Long View by Vogue Business: The fashion CEOs take on resale, LVMH fashion sales climb despite concerns in China, Saint Laurent is the new rising star at Kering. Francesca Bellettini has achieved the impossible with Saint Laurent. When asked about how the COVID-19 pandemic has impacted YSL, Bellettini mentioned on a personal level she feels her team is working around the clock, yet are lacking the energy of social interaction due to various restrictions including a 6PM curfew. Secondly, as a brand, YSL has set a clear strategy dedicated to never making compromises and executing meticulously. That mindset is reflected in what Saint Laurent does as much as what it chooses not to do. She was appointed president and CEO of Yves Saint Laurent in 2013. Simply log into Settings & Account and select "Cancel" on the right-hand side. Some people dont believe it, but Anthony was the only one I met for the job.. Miller, who was born in Guyana, says,"I believe that level of abuse means I am doing something right for investors.". At the forefront of this strategy is balance. The company has a remarkably even worldwide geographical coverage in terms of stores and customers. She joined Kering in 2003 as Strategic Planning Director and Associate Worldwide Merchandising Director of Gucci. She later became the Operations Manager for Helmut Lang where she found out that she was just as much attracted to the create aspect of the fashion industry as the business aspect. Not everybody understood, because we are not very talkative; the more you explain, the less sexy a concept becomes. The change to Saint Laurent also reflected a decisive shift towards modernity, helping the brand reach young people who do not share the same connection to the original name as older generations. PARIS The Vogue Paris Fashion Festival gathered industry voices from heritage brands to startups; traditional retail to digital; casting agents to supermodels. Ms. Bellettini, 47, not only has propelled the brand into the exclusive billion-euro club a status unofficially codified last season when the Saint Laurent show was moved to the shadow of the Eiffel Tower but in doing so has also made herself one of the most powerful women in fashion, where there are only a handful of female chief executives. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. or But she does believe in learning from mistakes. Showing Editorial results for francesca le. Rebecca Faria, a 29-year-old Brazilian. Premium access for businesses and educational institutions. Another question asked whether it was difficult for Bellettini to take a job in Paris, for a Parisian brand, when not speaking French herself. Indeed, Bellettini believes having a permanent collection is vital in ensuring brand awareness and recruiting customers, particularly given around 70 percent of customers each year are new. Markdowns are now limited to controlled environments meaning few private sales dedicated to selected clients and outlets, which she calls a legitimate channel with very small overlap of clientele with stores. View the profiles of people named Francesca Bellettini. Its part of the DNA of the brand, Bellettini told Business of Fashion (BoF) in an April 2016 interview. Belletini also serves on the executive committee of France's Fdration de la Haute Couture et de la Mode and in July 2019 was elected president of theChambre Syndicale de la Mode Fminine, the country's governing body for womenswear. We communicate in a context thats not related to marketing, such as conferences and internal communication. She says that being a Kering brand is a benefit in terms of sustainability compliances. All rights reserved. She studied economics and business administration at Bocconi University in Milan, spending five months at the University of Chicago as an exchange student in her senior year, which forced her to quickly improve the limited English she had learned at school. She had always loved fashion, but the job came with a 50 percent pay cut. The creative director responded to Bellettini with, So you did not like the rest? Bellettini drew attention to how important it is to respect designers and understand the pressure they have on their shoulders. They talk just about every day, share vacations and some weekends, but rarely appear in public together. Have a good Tuesday! Since 2012, Saint Laurent Paris, formerly known as Yves Saint Laurent, has boasted double-digit year-on-year growth. It was this confidence that led her to choose Mr. Vaccarello, 38, to replace Mr. Slimane, the designer who turned around the struggling Saint Laurent while changing the name of its ready-to-wear line, its store dcor, ad campaigns and every product. In the luxury group's2018 full-year results, Saint Laurent reached sales1.74 billion, a 16.1 percent increase in reported growth. She turned to her father for guidance. The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world. Francesca Bellettini, Luxury Fashion Leader - Bloomberg While attending a recent industry function, she said a man told her she was a"disgrace" and that her campaign"would bring down the entire City [London's financial district]." Indeed, it is this quality, together with a deep understanding of the importance of balance in all aspects of business, that has propelled Saint Laurent to remarkable heights in todays turbulent economic landscape. Why Barnes & Noble Is Copying Local Bookstores It Once Threatened, What Floridas Dying Oranges Tell Us About How Commodity Markets Work, Watch: Heavy Snowfall Shuts Down Parts of California, Watch: Alex Murdaugh Found Guilty in Murders of His Wife and Son. 2023 The Business of Fashion. From 2008 to 2013, she worked at Bottega Veneta, eventually as worldwide merchandising and communications director. What was truly striking, however, was when Bellettini explained her out-look on life: if Plan A fails, Plan B will never be a watered-down version; instead, both paths will take her down something remarkable and exciting. We focused even more on what we could control, staying focused on the things we could do better, she explains. Customer Service. Quick to smile at everyone, even in a smile-stingy city like Paris, she is also famously calm and loath to second-guess herself or her team. What did they know? Although Bellettini shared that she did not always know she wanted to work in the fashion industry, she was certain her dream was to run a company. In early 2016, Slimane shocked the fashion world by announcing his decision to leave Saint Laurent, in spite of the success and influence he enjoyed in his role. Not everybody understood, because we are not very talkative; the more you explain, the less sexy a concept becomes. The change to Saint Laurent also reflected a decisive shift towards modernity, helping the brand reach young people who do not share the same connection to the original name as older generations. Bloody hell!. Inside out Saint Laurent CEO Francesca Bellettini's big ambitions Saint Laurent is the new rising star at Kering. YSL continues to grow that number. So maybe it makes sense that in this new mothership, the result of three years of work, he prefers a hidden space over all else. After Prada, she jumped to Helmut Lang, to Gucci and then to Bottega Veneta, where she was communication and merchandising director, living comfortably in Lugano, near Milan. The fired Google engineer who thought its A.I. Saint Laurent still has white space to open stores, develop in Asia and reinforce cross-selling across product categories, says Ortelli. The actor and comedian also discusses her new childrens book and writing a diary in the sauna, Tracy Flick Is Back: Older, Wiser, Still in High School, Chef Thomas Keller on Finding Professional Success After 40, Hailey Biebers Lymphatic Massage Provider Has a 2,300-Person Waitlist, Tiffany Haddish Reveals Her Secret Calendar Productivity Hack, The Tax Play That Saves Some Couples Big Bucks, How Gas From Texas Becomes Cooking Fuel in France, Amazon Pausing Construction of Washington, D.C.-Area Second Headquarters, Rep. Alexandria Ocasio-Cortez Under Scrutiny for Met Gala Participation. They are reluctant to be targeted.. Rosenkranz and Siegal moved on to the audience Q&A section of the talk, where they noted that Fashion@Brown had received pages and pages and pages of submitted questions. On March 10th, hundreds of excited audience members watched the zoom stage open to reveal a sneak peek of the Yves Saint Laurent headquarters in Paris; sitting in her chic pantsuit and shining a wide smile was Francesca Bellettini, CEO of YSL. Getty. Thats critical: Saint Laurent doesnt give into trends, not even to court the sought-after Gen Z customer. 2013 - Present, 2008 - 2013, Buying & Merchandising Director, Selfridges, Creative Director, Tom Ford & Chairman, CFDA, Former Chairman & Chief Executive, Yoox Net-a-Porter Group. Moderated by Emma . Francesca Bellettini (FB): Saint Laurent's retail performances in China absolutely surpassed the pre-COVID-19 situation, boosted by Chinese consumers buying locally. Notable for Saint Laurent under Bellettini is its leather business. You may cancel your subscription at anytime by calling In 1999, he offered her a job as part of Pradas then-new business development division. It was an anecdote from the early times of her career when she attended a meeting. Bellettini has overseen a radical rebranding, overhauling the company from within Image: Nico. If you judge everything he has been doing since he has arrived and the inclusivity he has expressed from the first campaigns, I hope people are able to recognise that. Francesca Le Photos and Premium High Res Pictures - Getty Images These days, only 19 percent of YSL sales come from ready-to-wear, 59 percent from leather goods, 14 percent from shoes and the rest from miscellaneous items like eyewear. The World's Most Powerful Women: April 26 | Fortune Plan B was to study Mechanical Engineering at Bologna University and work for Ferrari; she had a bright laugh when describing how she aspired to be on the side-lines of the track changing the racing wheels of the cars. Francesca Bellettini - Simple English Wikipedia, the free encyclopedia The reality, however, has proven to be very different. Francesca Bellettini is also on the board of Technogym SpA, Yves Saint Laurent UK Ltd. and Ferrari NV. Standard Digital includes access to a wealth of global news, analysis and expert opinion. Today, the collections may not be identical, but the fact equal importance is placed on menswear and womenswear is something quite uncommon in the world of high fashion. He met with Ms. Bellettini secretly, and after several interviews, including one with Franois-Henri Pinault, Kerings chairman and chief executive, was offered the job. A seasonless strategy favouring evolution over revolution has hammered home the brand's message to consumers. You have to know where you want to go, she said. She is resolved to stay true to the brands DNA while pushing to capture new customers and enter new markets. Getty. This is to ensure the offer is reflecting the current vision of the brand. ", The priority is to make sure the leather I use is sourced correctly. Kering's third-quarter earnings presentation mentions a continued appeal to younger generations. (Bellettini has been opening an average of 20 new stores per year globally.). Right now, Bellettini is actively trying to learn French with the goal of becoming an Okay French speaker by the end of 2021. Join Facebook to connect with Francesca Bellettini and others you may know. Moderated by Emma Rosenkranz 23, vice-president of Fashion@Brown, and Dani Siegal 24, social media coordinator, Ms. Bellettini gave an inspiring talk which spoke to her courage, integrity, and drive. Facebook gives people. Anyone can read what you share. We talk a lot about strategy, where we want to go. Le grand appartement (2006) - IMDb Chief Executive Officer, Yves Saint Laurent at Kering - View - Kering org chart. But the largest companies in Silicon Valley are trying to change that, using virtual sports platforms to drive adoption and profit in this new world. When describing why she chose Goldman Sachs International over other companies, she said that the company felt like a family. Bellettini noted how, guided by YSLs commitment to its team, they managed to not fire anyone during the COVID-19 pandemic. Sexy concepts The brands glamorous, sleek aesthetic puts the house in a better position than brands betting on short term fashion trends in a pandemic when consumers seek investment pieces, says Mario Ortelli, managing director of Ortelli & Co. In a world of luxury where theres a shift towards more street, more pop culture, more logos and a very instant reading of our time, Saint Laurent remains faithful to its aesthetic and consistent in its vocabulary, says Institut Franais de la Mode professor Benjamin Simmenauer. Victoria Beckham and Francesca Bellettini talk creativity and Con Laetitia Casta, Mathieu Amalric, Pierre Arditi, Nomie Lvovsky. Twenty-nine years old is a little early to do a job for money. The brand has had an inflection, according to Morgan Stanley analyst Edouard Aubin, with less black and white and more color, thus catering to a broader audience, he wrote in a note. For more updates about the The BoF 500 subscribe to the Daily Digest newsletter. She sure is a powerhouse woman running a billion-dollar brand. Bellettini has increased control over distribution, rationalised the number of wholesale doors and put in place a controlled and even more selective product distribution by signing contracts of selected distribution in Europe, converting in concessions some doors with wholesale partners. The brand also completely stopped making public markdowns during the pandemic. Francesca Bellettini was considered an odd choice for the heritage house but shes led it into the billion-euro club. Impressively, the executive has maintained the house's upward trajectorydespitethe departure of its star creative director analyse how our Sites are used. She has that rare leadership quality which allows her team members to do the work they were hired to do with little or no interference. Virtual reality and sports seem like polar opposites. Reproduce canciones como "Distratto (I Wonder About You) [Acoustic Live Solo]", "Be My Husband (Acoustic Live Solo)" y mucho ms. Saint Laurent CEO Francesca Bellettini Reveals the Brand's Secrets to Their brand offers an escape to people, which during this unparalleled time in our world, is vital. In an exclusive interview with Vogue Business, CEO Francesca Bellettini shares her plans to continue growth while sticking to the brand's DNA. personalising content and ads, providing social media features and to Indeed, such a drastic identity change is usually a big no for established brands, but the audacious move came as part of a shake-up intended to give the brand some much-needed clarity. The rue de Bellechasse headquarters was the idea of Francesca Bellettini, president and CEO of Yves Saint Laurent. For a full comparison of Standard and Premium Digital, click here. How Yves Saint Laurent's CEO Worked to Improve Corporate Culture A dust-up occurred in 2015 during Mr. Slimanes tenure, when an ad featuring the young Dutch model Kiki Willems was censured and called irresponsible by Britains advertising watchdog agency because she looked excruciatingly thin. The ad campaign had almost run its course, and Saint Laurent did not respond to the criticism. cookies PARIS, France Kering, parent company of Parisian fashion brand Yves Saint Laurent, has announced that Francesca Bellettini will take the reins as the brand's new chief executive, effective September 1st. Painted black lacquer with gleaming white markers, its more appropriate for an upscale bondage club than a place to stash the companys off-duty town cars. The ads were displayed on about 250 kiosks in France, mainly in Paris, and in fashion magazines; the open-legged ad was splashed on a large billboard along the route to Paris from Charles de Gaulle airport. However, Bellettini also expressed that delving into the fashion industry was not an easy decision; it would cut her salary in half compared to her work as an investment banker. Part of establishing Saint Laurents new image has been a focus on permanent collections. She climbed the ladder at Kering starting in 2003, when she joined as strategic planning director and associate worldwide merchandising director of Gucci. Saint Laurent wanted to be a billion-dollar company. The enshittification of apps is real. We are delighted that you'd like to resume your subscription. Such praise is undoubtedly due, but Bellettinis work behind the scenes has been just as instrumental. Slimane leaves Saint Laurent, and Anthony Vaccarello is named. He is Belgian-born, and his first language is French, but his parents come from Agrigento in Sicily, and he grew up speaking Italian. Francesca Bellettini was appointed president andchief executiveof Saint Laurent in July 2013. In a second, I said, Yes! Then I said, You know I dont speak French, right? and he said, I know that. Indeed, Bellettinis commitment to a balanced approach has made Saint Laurent the star of parent company Kerings vast portfolio of luxury brands. The decision was to invest. Life & Arts Saint Laurent CEO Francesca Bellettini on the making of a $1bn brand At the FT's Business of Luxury conference in San Francisco this week, the head of the French house with 26 per. The oldest executive at Kering SA is Baudouin Prot, 69, who is the Director. CEO Talks: Francesca Bellettini on Saint Laurent's Next Big Goal You can unsubscribe at any time. It was drastic, said McInnes. Copyright 2023 Surperformance. In early 2016, Slimane shocked the fashion world by announcing his decision to leave Saint Laurent, in spite of the success and influence he enjoyed in his role. Due to the extraordinary growth of the company under her leadership, she has been named by the Financial Times as one of the 25 most influential women of 2022. Why is Anthonys ready-to-wear always pictured in the magazines with our bags and shoes? Con Romy Schneider, Donald Houston, Dennis Waterman, Patricia Brake. On March 10th, hundreds of excited audience members watched the zoom stage open to reveal a sneak peek of the Yves Saint Laurent headquarters in Paris; sitting in her chic pantsuit and shining a wide smile was Francesca Bellettini, CEO of YSL. The news sent shockwaves through the industry, with many interpreting the change as a sign of disrespect to the companys founder and namesake. It was her fathers kind wisdom to follow her dreams at the young age of 29 that drove her to push away her fears and pursue a more uncertain path. This was a further step, she says. How Saint Laurent Became a $3 Billion Powerhouse | BoF Powered and implemented by Interactive Data Managed Solutions. FORTUNE may receive compensation for some links to products and services on this website. and other data for a number of reasons, such as keeping FT Sites reliable and secure, To receive the Vogue Business newsletter, sign up here. As her son is somehow part of her dead lover, she falls in love with him and tries to seduce him, but he has a girlfriend named Julie. Sales have just hit the 1.5 billion mark; her ultimate goal is to double it. Her extensive managerial experience in the fashion industry precedes her time at Bottega Veneta;she previously was a merchandising director at Gucci, operations manager at Helmut Lang, and has also held various positions at Prada. Bellettini says: The work that Anthony has been doing in terms of diversity of age, sex, gender, color, body type, as judged on a 360 basis, has been quite impressive, still being able to communicate the brand. Francesca Bellettini, the chief executive of Yves Saint Laurent, in Paris.CreditMarco Cella for The New York Times. Showing Editorial results for francesca bellettini. Flexibility has been another. Francesca Bellettini Profiles | Facebook The biggest move to bring clarity back was changing the brand name. He gives you autonomy within a framework., Ms. Bellettini relied on her Italian identity to navigate the alien culture of Paris. Do whatever you like. She took the job. She doesnt use mascara or foundation. This is made possible through a leadership style that is confident, but trusting. Bellettini started Bocconi University and completed her education with a year abroad at the University of Chicago where she was introduced to the world of investment banking. Bellettini, a former investment banker, had stints at Prada group and Helmut Lang. Renaming a world-famous brand is never advisable. The only time that there is more women on the set as extras is a swimming pool scene and they're all in bikinisany swimming pool scene and suddenly it's full of women. Our duty is to know what's going on in the supply chain and control it in the best possible way. Nonetheless, the brand attracts luxurys coveted younger consumers. She has been the chief executive officer of Yves Saint Laurent since 2013. I never have the feeling that we should do something different.. Sign In. 2016 Saint Laurent achieves 26 per cent year-on-year growth. Francesca Bellettini - Biography - MarketScreener.com What was missing from Saint Laurent in 2012 was not the business or the foundation, but the fashion authority and the clarity of the brand. Similarly, all e-tailers moved from a wholesale model to e-concessions (except for the websites of some US department stores, where Saint Laurent is still sold wholesale). But when BoF founder and editor-in-chief Imran Amed asked Bellettini what she . According to the fashion house's CEO, Francesca Bellettini, the Vaccarello era at the fashion house will be a . Consumers realised it and since the offer was already well-developed, they could find it in stores.. The scientific advance could aid people with recent hearing loss. At a time when fashion is all about body positivity, Saint Laurent put thin models on the catwalk of its recent show. Even before Mr. Slimane decided not to renew his contract after slightly less than four years at the house, Ms. Bellettini had noticed an interesting trend in fashion magazines and shops like Colette in Paris and Bergdorfs in New York: Mr. Vaccarellos ready-to-wear was being matched up with Saint Laurents accessories. Also, focus: In Paris, Ms. Bellettini lives in an apartment close to the 17th-century htel particulier on the Left Bank that serves as the companys creative core. She wished for the brand to reach 1 billion dollars in sales -- and well, Bellettini crossed that goal by reaching 2 billion dollars in sales in 2017. A University of East Anglia researcher, Helen Bear, is developing technology to enable computers to read lips. She took it to that level within a three-year period.. He asked me did I want to be C.E.O. Francesca Anderson, the rich wife of an older millionaire, can't cope with the death of her lover, who is the father of her only son, James. Londons Investment Appeal Is Unraveling as Arm Heads to the US, UN report: Modern weapons being smuggled to Haiti from US, British Parents Turn to Home Equity to Help Young Buy Property, Sorry, Fed, Most US Mortgage Rates Were Locked in During Pandemic Lows, Fed Says MoreRate Hikes Are Needed to Curb Inflation.